Technical
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PPC v SEO: What are the Pros and Cons of Each Digital Marketing Strategy?
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PPC (Pay-Per-Click) and SEO (Search Engine Optimisation) are both ways of driving traffic to websites. Each has its own advantages and disadvantages, depending on business goals, budget, and timeframe.…
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What is digital marketing and why is it important for business success?
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Digital marketing is all about promoting your business online. Since the birth of the internet, digital marketing has existed in parallel. Use of the internet has exploded in the…
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What is Content Marketing?
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Content Marketing is one of those buzz words we hear quite a lot. But what does it actually mean? Well put simply, it is about creating informative, useful content…
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How to Get Your Website Noticed
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You’ve built your website. What next? The next steps you take should be focused on getting people to find you and start using your website and building traffic and…
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Facebook Group Rules: Group Management Tips
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As a Facebook business page owner, you are able to create or join groups within Facebook. Facebook state that creating a group from your business page can allow you…
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How to Claim an Unmanaged Facebook Page
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As a business owner you may or may not choose to create a business Facebook page. Whichever you decide, you may find that someone else, totally unconnected to your…
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How To Change Your Twitter Handle And Keep Your Followers
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Your Twitter handle (also known as your username) is the name that appears after the @ sign. It also appears at the end of your Twitter URL. Getting your…
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How to Run a Social Media Campaign
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Deciding to run a social media campaign can be a great way to reach out to your target audience. But there are a lot of areas to consider when…
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How to Block Someone From a Facebook Business Page
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If you run a Facebook business page, it is very likely that at some point you will experience negative feedback, comments, posts or reviews. But when does this change…
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How Do I Get My Website on Google?
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Google is a significant tool at the disposal of all businesses and marketers when it comes to finding users who are searching for your product or service. Here we…