Sarah
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Top 10 Social Media Trends for 2022
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What’s 2022 got in store for social media? In short: NFTs, cryptocurrency, TikTok and AR. But for businesses, brands, and marketers, the key to surviving 2022 will be to stop thinking like advertisers, and to start thinking like – and working with – creators. Let’s take a look at 10 of the key trends that…
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TikTok to Lead Social in 2022
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In 2021 TikTok surpassed one billion active users. With 2.9 billion active users, Facebook remains the most popular social media platform. But at the rate its growing, many believe that TikTok will steal Facebook’s crown in the next 12 months. If you’re unfamiliar with TikTok, this is your essential primer. We’ll explain what TikTok is,…
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What is digital marketing and why is it important for business success?
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Digital marketing is all about promoting your business online. Since the birth of the internet, digital marketing has existed in parallel. Use of the internet has exploded in the last decade; the popularity of online shopping has grown and Google search is the first port of call to find things out. The Coronavirus pandemic has…
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5 Key Actions Businesses Need to Take Now as the Transition Period Ends
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As part of our work we’ve been involved with Cabinet Office in helping to communicate with SMEs about the action they need to take to prepare for the end of the Brexit transition period, which is now just two months away. There are five key actions that businesses need to take and the message from…
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LinkedIn For Business – Getting Started
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If you thought LinkedIn was still only a place to put your CV then think again. LinkedIn has been evolving over the years and so has the way it’s used. There can be amazing opportunities to be found on the platform if you know how to use it in the right way. So where…
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Hiring Employees from the EU after Brexit Transition
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Do you hire employees from the EU? If you do, it’s important that you’re aware of the changes being made in 2021, which will come into effect once the Brexit transition period comes to an end. From 1 January 2021, free movement will end and the UK will introduce a points-based immigration system. This new…
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An experience that grounds you and makes you thankful – even in difficult times like these
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We’re living in strange and difficult times at the moment. Everyone’s lives are different and far more limited while we’re in lockdown. The news is dominated by the Coronavirus and it’s likely it’ll be this way for some time to come. Despite this, yesterday the Sunday Express chose to focus their health feature on my…
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Top Ten Tips on How to Work from Home Productively
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The current lockdown we have in place in the UK due to the Coronavirus pandemic means that lots of people are working from home, perhaps for the first time. It’s likely this situation will continue for three months or more, perhaps even up to six months. With this in mind, we thought it might be…
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How to Plan a Website: Step by Step
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If you have or are looking to create a digital presence for your business, then your website could be one of your most important assets. It will set the tone for the way potential customers see your business, whether they choose to engage with your business and importantly whether they complete the goal that you…
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Event Management at a client event
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Last week Amanda and I found ourselves helping out at a client event being organised at Chobham Rugby Club. It was an evening with Will Greenwood, former English rugby union player, who was part of the team that won the World Cup in 2003. How did we become involved? We’ve been working with our…