Sarah
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PPC v SEO: What are the Pros and Cons of Each Digital Marketing Strategy?
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PPC (Pay-Per-Click) and SEO (Search Engine Optimisation) are both ways of driving traffic to websites. Each has its own advantages and disadvantages, depending on business goals, budget, and timeframe.…
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Top 10 Social Media Trends for 2022
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What’s 2022 got in store for social media? In short: NFTs, cryptocurrency, TikTok and AR. But for businesses, brands, and marketers, the key to surviving 2022 will be to…
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TikTok to Lead Social in 2022
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In 2021 TikTok surpassed one billion active users. With 2.9 billion active users, Facebook remains the most popular social media platform. But at the rate its growing, many believe…
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What is digital marketing and why is it important for business success?
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Digital marketing is all about promoting your business online. Since the birth of the internet, digital marketing has existed in parallel. Use of the internet has exploded in the…
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5 Key Actions Businesses Need to Take Now as the Transition Period Ends
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As part of our work we’ve been involved with Cabinet Office in helping to communicate with SMEs about the action they need to take to prepare for the end…
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LinkedIn For Business – Getting Started
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If you thought LinkedIn was still only a place to put your CV then think again. LinkedIn has been evolving over the years and so has the way it’s…
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Hiring Employees from the EU after Brexit Transition
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Do you hire employees from the EU? If you do, it’s important that you’re aware of the changes being made in 2021, which will come into effect once the…
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An experience that grounds you and makes you thankful – even in difficult times like these
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We’re living in strange and difficult times at the moment. Everyone’s lives are different and far more limited while we’re in lockdown. The news is dominated by the Coronavirus…
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Top Ten Tips on How to Work from Home Productively
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The current lockdown we have in place in the UK due to the Coronavirus pandemic means that lots of people are working from home, perhaps for the first time.…
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How to Plan a Website: Step by Step
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If you have or are looking to create a digital presence for your business, then your website could be one of your most important assets. It will set the…