Clare Wood

You’ve built your website. What next? The next steps you take should be focused on getting people to find you and start using your website and building traffic and business.   How to get your website noticed, both by Google and by potential customers When planning how to get your website noticed, keep the following…

As a Facebook business page owner, you are able to create or join groups within Facebook. Facebook state that creating a group from your business page can allow you to ‘connect with customers and supporters in a more private forum’ and have conversations ‘around a common interest related to your business’. You can also join…

As a business owner you may or may not choose to create a business Facebook page. Whichever you decide, you may find that someone else, totally unconnected to your business, creates a page about your business. This is known as an unmanaged or unofficial Facebook page.   Why do unmanaged Facebook pages exist? Facebook state…

Your Twitter handle (also known as your username) is the name that appears after the @ sign. It also appears at the end of your Twitter URL. Getting your Twitter handle right is important because it is what users will use to communicate with you – whether that be @ mentions or direct messages. It…

Deciding to run a social media campaign can be a great way to reach out to your target audience. But there are a lot of areas to consider when it comes to how to run a social media campaign. Particularly a successful social media campaign that meets your goals. Our blog considers the following areas…

If you run a Facebook business page, it is very likely that at some point you will experience negative feedback, comments, posts or reviews. But when does this change from being part of doing business to something more? If people start trolling or spamming your page should you block someone from your Facebook business page?…

Google is a significant tool at the disposal of all businesses and marketers when it comes to finding users who are searching for your product or service. Here we look at how you get your website to show on Google, why it may not show on Google and different search engine marketing techniques.   How…

A key part of your Twitter marketing strategy will be to attract followers and build an engaged audience. A good way to achieve this is by sharing relevant, interesting and engaging content that users will want to interact with. There are many different types of content that you can share with your audience on twitter….

When you follow someone on Twitter you are effectively signing up to receive their content. You are subscribing to their tweets. Any updates they make on their twitter feed will display in your timeline. And if you follow someone, they are able to direct message you. So, when it comes to your Twitter account, particularly…

Social media marketing is big. And Facebook remains the largest social media platform with 2.45 billion active users in a month. With so many users, as a business it is a great way to access people and get them to find out more about your business. Whether you use it as an extension of your…