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Understanding how to use Google Analytics reporting
Google Analytics reports are the way that you can start learning about your website’s traffic once you’ve set up Analytics. The first report that you’ll see when you…
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A trip to Newcastle to film an interview
Spencer and I had an early start on 3 April when we caught a train to Newcastle to film an interview with Lee Clark, retired Newcastle…
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Running & optimising a targeted pay per click advertising campaignÂ
Pay Per Click advertising (PPC)Â is one of the most accessible ways to begin advertising your website, its products and services. You can see PPC advertising by…
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Assessing the volume opportunity of your target audience
How to assess the volume opportunity of your target audience on search engines A true understanding of your target audience is one of the most crucial…
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The importance of website data Â
Website data – i.e. the information that all of us generate simply by using the web – has become a crucial part of business marketing. We…
