by Sarah | May 14, 2019 | Technical
Google Analytics reports are the way that you can start learning about your website’s traffic once you’ve set up Analytics. The first report that you’ll see when you log into your Analytics account is the Audience Overview report – there is one of these for each...
by Amanda | Apr 14, 2019 | Technical
Pay Per Click advertising (PPC) is one of the most accessible ways to begin advertising your website, its products and services. You can see PPC advertising by entering terms into any search engine – the sponsored ads at the top are PPC. PPC is the opposite of an...
by Amanda | Feb 1, 2019 | Technical
Website data – i.e. the information that all of us generate simply by using the web – has become a crucial part of business marketing. We now have access to information on the habits, likes, needs and wants of a target market like never before thanks to the way that...
