Technical

A key part of your Twitter marketing strategy will be to attract followers and build an engaged audience. A good way to achieve this is by sharing relevant, interesting…

When you follow someone on Twitter you are effectively signing up to receive their content. You are subscribing to their tweets. Any updates they make on their twitter feed…

Social media marketing is big. And Facebook remains the largest social media platform with 2.45 billion active users in a month. With so many users, as a business it…

Running a competition on a Facebook business page can be a great way to raise brand awareness, boost followers of your page and grab attention. But there are many…

If you have or are looking to create a digital presence for your business, then your website could be one of your most important assets. It will set the…

Google Analytics is like opening the back door of your website. It is a (free) tool provided by Google that tracks and reports web traffic and will show you…

Google Analytics reports are the way that you can start learning about your website’s traffic once you’ve set up Analytics. The first report that you’ll see when you log into your…

Pay Per Click advertising (PPC) is one of the most accessible ways to begin advertising your website, its products and services. You can see PPC advertising by entering terms into…

How to assess the volume opportunity of your target audience on search engines A true understanding of your target audience is one of the most crucial elements to successfully maximising your…

Website data – i.e. the information that all of us generate simply by using the web – has become a crucial part of business marketing. We now have access…