Starting a new business or looking for a freelancer?

Starting a new business or looking for a freelancer?

The Coronavirus Pandemic has been a very unsettling time for everyone.  Whilst some people have been able to carry on working from home in as normal a way as possible, for many others it has been a lot harder.  Some work just can’t be done from home,...
A guide to setting up Google Analytics

A guide to setting up Google Analytics

Google Analytics is like opening the back door of your website. It is a (free) tool provided by Google that tracks and reports web traffic and will show you how your website is performing. You will be able to see:   Who is visiting your website  Where they came from...
The importance of website data  

The importance of website data  

Website data – i.e. the information that all of us generate simply by using the web – has become a crucial part of business marketing. We now have access to information on the habits, likes, needs and wants of a target market like never before thanks to the way that...