by Amanda | Dec 10, 2019 | Technical
Google Analytics is like opening the back door of your website. It is a (free) tool provided by Google that tracks and reports web traffic and will show you how your website is performing. You will be able to see: Who is visiting your website Where they came from...
by Amanda | Apr 14, 2019 | Technical
Pay Per Click advertising (PPC) is one of the most accessible ways to begin advertising your website, its products and services. You can see PPC advertising by entering terms into any search engine – the sponsored ads at the top are PPC. PPC is the opposite of an...
by Amanda | Mar 14, 2019 | Technical
How to assess the volume opportunity of your target audience on search engines A true understanding of your target audience is one of the most crucial elements to successfully maximising your use of website data. This will not only help you make smart decisions about...
by Amanda | Feb 1, 2019 | Technical
Website data – i.e. the information that all of us generate simply by using the web – has become a crucial part of business marketing. We now have access to information on the habits, likes, needs and wants of a target market like never before thanks to the way that...
