Blog
The sun shone for our GAIN charity tea party
We hosted a tea party on behalf of GAIN charity on Tuesday. It was a beautiful day (almost too hot if I'm honest) and we had a great turn out. The lure of cake, scones and clotted cream must have...
Giving all our clients a personal service is important to us
It's been a busy couple of weeks at ACES Marketing for the whole team. Amanda and I have both been spending time with some of our clients - we meet with them regularly to discuss ongoing marketing...
ACES to host a tea party in support of GAIN
We've mentioned before that one of our clients is the charity, GAIN, set up to raise awareness of Guillain-Barre syndrome and provide support to those recently diagnosed with the illness. One of the...
Getting some great coverage for our client, GAIN Charity
We're working with a lovely client at the moment on an awareness-building campaign. GAIN were set up to support those diagnosed with Guillain-Barre syndrome, a rare and little-known illness which...
Understanding how to use Google Analytics reporting
Google Analytics reports are the way that you can start learning about your website’s traffic once you’ve set up Analytics. The first report that you’ll see when you log into your Analytics account...
A trip to Newcastle to film an interview
Spencer and I had an early start on 3 April when we caught a train to Newcastle to film an interview with Lee Clark, retired Newcastle and Fulham footballer. Armed with Camera, lights, microphones...
Running & optimising a targeted pay per click advertising campaign
Pay Per Click advertising (PPC) is one of the most accessible ways to begin advertising your website, its products and services. You can see PPC advertising by entering terms into any search engine...
Assessing the volume opportunity of your target audience
How to assess the volume opportunity of your target audience on search engines A true understanding of your target audience is one of the most crucial elements to successfully maximising your use of...
The importance of website data
Website data – i.e. the information that all of us generate simply by using the web – has become a crucial part of business marketing. We now have access to information on the habits, likes, needs...