We hosted a tea party on behalf of GAIN charity on Tuesday. It was a beautiful day (almost too hot if I’m honest) and we had a great turn out. The lure of cake, scones and clotted cream must have been a strong one – the table was groaning under the weight of everything on […]
News
Giving all our clients a personal service is important to us
It’s been a busy couple of weeks at ACES Marketing for the whole team. Amanda and I have both been spending time with some of our clients – we meet with them regularly to discuss ongoing marketing activity and assess the success of this. Most of our clients outsource all their marketing to us, we […]
ACES to host a tea party in support of GAIN
We’ve mentioned before that one of our clients is the charity, GAIN, set up to raise awareness of Guillain-Barre syndrome and provide support to those recently diagnosed with the illness. One of the ways they are raising awareness is by encouraging people to hold tea parties this summer. At ACES Marketing we’ve decided to get […]
Getting some great coverage for our client, GAIN Charity
We’re working with a lovely client at the moment on an awareness-building campaign. GAIN were set up to support those diagnosed with Guillain-Barre syndrome, a rare and little-known illness which attacks the nerves and leaves patients very weak. Not many people have heard of it, including the medical profession and this means it can take […]
Understanding how to use Google Analytics reporting
Google Analytics reports are the way that you can start learning about your website’s traffic once you’ve set up Analytics. The first report that you’ll see when you log into your Analytics account is the Audience Overview report – there is one of these for each website you have set Analytics up for and you can switch […]
A trip to Newcastle to film an interview
Spencer and I had an early start on 3 April when we caught a train to Newcastle to film an interview with Lee Clark, retired Newcastle and Fulham footballer. Armed with Camera, lights, microphones and fistfuls of cables, we met at Kings Cross and boarded the 9am train heading North. Spencer was in charge of […]
Running & optimising a targeted pay per click advertising campaign
Pay Per Click advertising (PPC) is one of the most accessible ways to begin advertising your website, its products and services. You can see PPC advertising by entering terms into any search engine – the sponsored ads at the top are PPC. PPC is the opposite of an ‘organic’ click through i.e. where your site has […]
Assessing the volume opportunity of your target audience
How to assess the volume opportunity of your target audience on search engines A true understanding of your target audience is one of the most crucial elements to successfully maximising your use of website data. This will not only help you make smart decisions about where to apply resources when it comes to marketing spend but will […]
The importance of website data
Website data – i.e. the information that all of us generate simply by using the web – has become a crucial part of business marketing. We now have access to information on the habits, likes, needs and wants of a target market like never before thanks to the way that the online world tracks and […]
Supporting our clients at Fleet Live show
8th October 2018. It’s Monday morning and I find myself on the western side of the M25, heading for the M40. Destination NEC Birmingham and the Fleet Live show, which is on for the next two days. The back seats are down and the car’s loaded with boxes of literature and, of all things, a […]