About
We are a full service marketing agency in Surrey who can help you with the entire marketing process from concept to delivery, or just dip into the bits you need.
But here’s what really sets us apart: we’re not just another marketing agency. We’re marketing professionals who’ve walked in your shoes, faced the same challenges, and built brands from the ground up in some of the UK’s most competitive markets.
ACES Marketing was founded in 2014 by Amanda Edwards and Sarah Clements with a clear mission: to bring enterprise-level marketing expertise to small and medium-sized businesses who deserve better than one-size-fits-all solutions. After decades of transforming household names in the financial services sector, we asked ourselves a question: why should only the biggest companies benefit from strategic, results-driven marketing?
Why ACES?
Real Expertise, Not Just Claims
With over 50 combined years of marketing experience between our founders, we’ve done more than attend workshops and follow trends. We’ve launched nationally recognised brands, transformed digital presences, and managed multi-million pound campaigns that delivered measurable results.
We’ve worked with the Financial Conduct Authority regulations, navigated complex compliance requirements, and understand that for many businesses, marketing isn’t just about looking good – it’s about staying compliant while growing your business.
The Power of Collaboration
We don’t believe in the myth of the ‘marketing superhero’ who can do it all. Instead, we’ve built a network of the best specialists in the business – creative designers, technical developers, SEO experts, and copywriters who are genuinely passionate about what they do. When you work with ACES, you’re not getting two people wearing multiple hats. You’re getting an entire team of experts, each bringing their A-game to your project.
Small Enough to Care, Big Enough to Deliver
As a boutique agency, we’re selective about who we work with. Not because we’re exclusive, but because we want to ensure we can give every client the attention and dedication they deserve. We’re small enough that we will know your business personally, but connected enough to deliver the same quality you’d expect from a large marketing agency – without the prices or the account manager shuffle.
Our Founders
Sarah Clements
Director
Sarah has a background of more than 25 years working in financial services marketing for AXA and Legal & General. Over a 10 year tenure she transformed AXA’s broker communications by introducing a new website, YouTube channel and digital magazine. Sarah was the marketing lead for AXA’s direct online solution aimed at small businesses and the self employed, resulting in the launch of AXA Business Insurance in 2011. Sarah has proven ability in the areas of customer acquisition and retention, PR, event management, business development, brand management, research, affinity relationships and customer communications.
Amanda Edwards
Director
Amanda joined Swiftcover shortly after launch and was pivotal in helping establish it as a leading digital insurance brand. In 2010 Amanda planned and launched a fully integrated marketing campaign for AXA motor insurance with a clear market positioning, proposition and target audience to complement, and not cannibalise, the Swiftcover brand. 2011 saw Amanda launch two further products, Swiftcover home and AXA home insurance. As Head of Marketing, Amanda led on all direct marketing activity for AXA and Swiftcover insurance with particular focus on customer retention and cross selling.
Our Approach
Strategy First, Always
We don’t start with tactics. We don’t jump straight to ‘you need social media’ or ‘let’s redesign your website’. We start by understanding your business goals, your challenges, your customers, and your competitive landscape. Only then do we craft a marketing strategy that actually makes sense for where you are now and where you want to be.
Honest, Transparent Communication
If something isn’t working, we’ll tell you. If there’s a better way to allocate your budget, we’ll recommend it – even if it means less revenue for us. We’re here to build long-term partnerships, not quick wins. Our success is measured by your success, and that means being honest, even when it’s uncomfortable.
Results You Can Measure
We’re obsessed with ROI. Every strategy we develop, every campaign we launch, every piece of content we create has a measurable objective behind it. Whether it’s increased website traffic, more qualified leads, improved conversion rates, or enhanced brand awareness, we track what matters and report on it clearly.
Who We Work With
While we work across various sectors, we have deep expertise in financial services – insurance, wealth management, financial advice, and related professional services. We understand the unique challenges of marketing in regulated industries, where compliance can’t be an afterthought and trust is everything.
We’re perfectly suited for:
- SMEs ready to grow who need strategic marketing support but can’t justify a full in-house team
- Established businesses looking for a fresh perspective and professional execution
- Ambitious start-ups who want to do marketing properly from day one
- Businesses in regulated sectors who need partners who understand compliance alongside creativity
Why Surrey Businesses Choose ACES
Being based in Surrey isn’t just about location – it’s about understanding the unique business landscape of this region. We know the mix of local customers and London commuters. We understand the competitive dynamics across Guildford, Woking, Reigate, and beyond. We’ve built relationships within the Surrey business community that can benefit our clients.
But more than that, we’re accessible. Need a face-to-face meeting? We can be at your office or meet you locally. Want to grab a coffee and brainstorm ideas? That’s how we work best. While we embrace digital communication, we believe some of the best collaborations happen when you’re sitting across the table from each other.
Ready to Work Together?
If you’re looking for a marketing partner who combines strategic thinking with hands-on execution, who understands your business challenges, and who’s genuinely invested in your success, let’s have a conversation.
No sales pitch. No obligation. Just a genuine discussion about your business, your goals, and whether we’re the right fit to help you achieve them.
Because at ACES Marketing, we’re not just looking for clients – we’re looking for partnerships that last.
Let’s connect today…