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Google is a significant tool at the disposal of all businesses and marketers when it comes to finding users who are searching for your product or service. Here we look at how you get your website to…

A key part of your Twitter marketing strategy will be to attract followers and build an engaged audience. A good way to achieve this is by sharing relevant, interesting and engaging content that…

When you follow someone on Twitter you are effectively signing up to receive their content. You are subscribing to their tweets. Any updates they make on their twitter feed will display in your…

Social media marketing is big. And Facebook remains the largest social media platform with 2.45 billion active users in a month. With so many users, as a business it is a great way to access people…

Running a competition on a Facebook business page can be a great way to raise brand awareness, boost followers of your page and grab attention. But there are many rules which govern the type of…

If you have or are looking to create a digital presence for your business, then your website could be one of your most important assets. It will set the tone for the way potential customers see your…

Google Analytics is like opening the back door of your website. It is a (free) tool provided by Google that tracks and reports web traffic and will show you how your website is performing. You will…